The core idea is that we, you and I, should have an easy way to see where data about us goes, specify who can use it, and alter these decisions over time.
Big players (usually called as GAFA(M) short for Google, Amazon, Facebook and Microsoft) are playing with the current rules – we aim to point out the errors in those rules not to attack individual companies. We should be able to change rules, shouldn’t we?
Read and sign the MyData Declaration, a statement made by the MyData movement.
Dig a little deeper with white papers.